Friday, September 11, 2009

How do you hear about our programs?

About once or twice a month we try to do something a little exciting. Sometimes we have lectures, sometimes we have kid's days, sometimes we do something creative like a film series or our Taste of Laurel.

No matter what we do, we have to make sure people know about it.

This can be more challenging than you might think.

We try to use a number of different ways to spread the good word about the LHS. They include flyers, press releases, website updates, facebook events, and sometimes...our blog.

But how does all of this happen? We don't have a magical easy button from Staples. (Sometimes I wish we did, but if we did I bet I'd end up with less brownies in my tummy---read on).

Instead we rely on the efforts of many different volunteers and our very small staff here.

Flyers are usually developed by myself or our wonderful board member, Karen Lubieniecki.

They then have to be copied---in very large numbers with a very testy printer. Most times I try to make some of the copies myself, but usually end up ready to throw a brick at the machine. To save the life of our valued copier and my sanity, Shari Pollard or Monica Sturdivant will usually step in.

Some of these flyers are then placed at locations throughout the city by a dedicate Joan Fitzgerald. We hope that people then find them at the Libraries, Community Centers, etc.

Then they need to find their way to your mailboxes. This magic is coordinated by Margie McCeney who has mastered the complicated bulk mailing system at the post office. She usually enlists Carole Montesi to help fold and stamp. They then grab whichever lucky volunteers are on the schedule the day they are doing their mailing to help. (Here's a little secret---they often bring goodies like orange brownies and blueberry muffins, so it's good to be here when they're working on a mailing.)

Sounds easy, right?

Our press releases are a little bit easier. The always wonderful Elizabeth Leight is generally in charge of making sure press releases are sent all over--from local newspapers to regional ones to web publications and more.

The rest--website updates, facebook events, and blog are even easier. I get to update them all and thankfully they are all VERY easy to update.

So, as you can tell, it is not just enough to have events. You then have to TELL people about them.

So the next time you receive one of those bright blue flyers in the mail from us, thank all of the people who helped us get that information to you!

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